Final music video

Colour in my work

Colour plays a huge part in my work, and I feel that it is something significant which can be spoke about. As I have used red, this connotes several different things. For example, love and romance, but also danger and anger. I feel that using this within my work offered the idea that my character is angry that she was jilted at the alter but also that the running theme throughout is love and romance. I have also used red in the music video in parts where the forest is shown. This could represent that there is a fire in the forest; signifying that her anger is being shown through colour. I thought that I had to keep this theme running through my work, as it would build an identity for my band but also my character.

Saint Rue's website

I decided to create a website for my band, as I felt that this would give my band a unique identity. I researched into band websites, and found that they have certain elements such as tour, about etc, so decided to include this within my website. Nearly all bands have a form of website, so I wanted to make sure that my band would be recognised and therefore have an identity. I also decided to stick with the theme of red and roses, as this relates to the other texts I have created.




Here is the link to my band's website: https://jessicacastledine1.wixsite.com/saintrue

Evaluation question 4

Evaluation question 3

what have you learned from your audience feedback? by Jess C



I additionally asked a few people to watch my music video in a "vlog" or "voxpop" type way so that they could explain what they liked about my video and the things I could've done to improve it. I felt that this was important and was something that would help me to see the things I have done well and things that could be better.

Evaluation question 2

Evaluation question 1

Great Expectations - Intertextuality

The book Great Expectations by Charles Dickens features a character (Miss Havisham) who was jilted at the alter, and believes in wearing her wedding dress for the rest of her life. She wore a white dress with a veil which represented her wedding day. This idea was suggested by my focus group when they were shown my music video. I felt that this related to my music video, as the overall theme of it was that my character had either escaped a wedding or was jilted. I thought that this was a concept of a pastiche idea; my music video imitates the style of another thing such as a book, film etc.
I thought that this was an interesting intertextuality point, along with the Mona Lisa, as it would show that I have tried to convey the overall message of my video correctly.  

Poster

This is the poster I have created to represent my band Saint Rue. I had taken inspiration from different band posters, and I felt that I have produced something which advertises the album and the new tour. As I found that many band posters also advertise the tour as well as the album, I felt that this was something necessary to add to the poster. I decided to stick with the theme of red, as this is what I have been using throughout the digipak and is also included within my music video. I decided to use an image of a rose that I have captured myself, as I feel that this represents the overall uniqueness of the band. I also found that various album posters have links to social media sites, so I decided to include these, as this would represent the inspiration that I have taken. I also decided to include the band's logo, as this further gives the band an identity. As the overall theme of my album cover, music video etc was red based with lightly coloured font, I knew that this had to be included in the poster so that everything linked well with each other.

I then decided to alter some of the elements within my poster. I decided to delete the logos for social media sites, as I thought that the colour of them didn't work with the overall theme of my poster. I decided to also add in the record label's logo, as this is also included on my digipak. I altered the colour of the band name font slightly, so that it stood out more as it is at the very top of the poster. I felt that my band member's face wasnt; standing out on the previous poster, so altered the filter on the main photo so that both stood out from the background.

Merchandise for Saint Rue

Merchandise

I decided to create some merch for my band, as this gains recognition but also promotes the band if someone were to buy it. I felt that the merchandise was something which needed to be included with a new band, and also is something which is included on most band websites.



I created a mug with my band's logo; a mug is something which most people use everyday, so I felt that making an everyday item would be relevant to represent the band. I don't feel that they would be expensive, possibly around £5.





I also decided to make a t-shirt using the band's album cover. I find that band t-shirts are the most popular, so felt that it was important to include one of these. It also helps the album to gain recognition, as if people wear it, they will be showing the album to a wider audience.






I thought that a hoodie was also a common item within merchandise, so decided to make one using a small image of the band's logo. After researching different band's merch, I felt that clothing had to be created to represent the band's image.

Pin badges are something which I felt was quite 'indie', as many individuals place them on their backpacks, denim jackets etc. I thought that I could create one as it would be an option for fans to buy and put on items of clothing or accessories. They are also a cheaper way of representing a band, as they are usually priced at around £2 for a pack of 4 or 5 pin badges.







I finally decided to make a phone case using the band's logo, as I felt that it was simple but something which people actually buy when they are fans of the band. If I were to sell these, they would fit most brands of phone, as this would allow anyone to purchase the phone case design.

Digipak

For the final ideas for the digipak, I decided to stick with the running theme of red, as I felt that this related throughout the whole project. I decided to go with the album name 'Ethereal', as I felt that it matched the overall theme as being 'heavenly' and 'celestial'. I decided that the rose was going to be a significant item within the digipak, as it is also featured in the video. I wanted to continue with the Mona Lisa idea by combining both band members faces together, in which they are situated within the same pose as the Mona Lisa. To ensure that this idea was portrayed, I used the background from the original painting to further enhance the idea. I also didn't want my digipak to stand out too much, as I wanted the audience to focus on the detail more, and recognise the things within the panels. I felt that the overall digipak matches with the theme I was aiming for (a wedding, daydreaming bride) but matches with the edgy, indie style which I wanted. I wanted to contrast the use of black and white within my video and the colours within the digipak, as I thought that this would challenge the codes and conventions but also relates to the use of a singular colour within the indie genre.

This is my final digipak idea for my band. I decided to add different, small elements to the digipak, including a serial number, the logo and the record label logo. I also decided to include the producer and copyright info for the album and band. I think that the overall digipak matches the video which I have made, and also the theme works well. 

Narrative

The song I have chosen to use is 2 minutes and 45 seconds long, so I needed to plan out what I was going to do during that time. I thought that I could have a performance during the chorus, and the rest of the song involving a narrative.

Above are some of the ideas I had for the narrative part to the video.

Logo ideas

I decided to create a mockup idea of what my logo could look like. I took inspiration from several different logos which were from the indie genre or were particularly well known. I felt that I needed to create something which was interesting but also recognisable.

I liked the idea of using different letters for words and using shapes, as this related to the indie genre.

I went on to create a logo in Photoshop which I would use as a second mockup to finally decide on the ideas I had. I went for the colour grey in the background, as I thought that this was an 'indie' colour and would show the grunge feel. Additionally, the roses were something I had taken as inspiration from different logos and also, I felt that the lettering also matched with the genre but also the logos I had researched.

My final idea for my logo was something which I felt related with my overall theme and message within the song. I went for the colour scheme of red and pink with roses, as this related to the rest of my digipak.

List of people involved

People involved

In my music video, I decided that I was going to be in the band singing, as I knew the song well and I was able to lip sync in time. It was easier for me to do the singing part rather than have someone else learn the song.  One of my main strengths is photography, so I knew how I needed to be framed, and where I would need to stand to be in a certain composition. I also knew about lighting, and this was helpful in to deciding where and when to film the music video. I was also able to access a photography studio, and this was incredibly helpful as I was able to film the performance part in there. When planning the music video, I felt that I was able to help with the performance side of things, as I know about the indie genre and I have watched several indie music videos, so I knew how they were done. I felt that this was important, and would enable me to create a music video which fit the genre. Even though I featured in the music video, I filmed parts of the performance when I wasn't in the frame and also the narrative. The skills that I have learnt from photography in the past few years were extremely beneficial for the music video, and hopefully these will be shown throughout my work. 

Also featured in the performance part of the music video is a friend, whose name is Rebecca. She knew roughly how to play a guitar, so I felt that this would be useful in the video. It was important that in the music video someone who wasn't shy in front of the camera was included. One of Rebecca's strengths is that she is confident, and isn't camera shy. This was incredibly useful, as she was also a drama student, so allowed her performance to be almost professional looking rather than spontaneous. She was willing to help after school too, so I had plenty of time to film as many parts as I could.

Additionally, in the narrative part of the music video, I decided to include an ex-media student, Cloe. As she has done media before, it made the filming slightly easier as she knew what I had to do. Cloe has been included in two other of my media productions, so I knew that she would get the filming done for me properly. I had told her what my plan was to do for the narrative, makeup, costume etc. so she was also able to get herself ready for the filming day. She is always up for a challenge, so helping me with filming was no problem for Cloe. She is quite camera shy usually, but when she can act in a different way and perform, she expresses herself and always puts on a good character.

Digipak idea

Digipak front cover idea

For the album's front cover, I wanted to take some inspiration from the Mona Lisa, as the title of the song I have used (Moaning Lisa Smile) features elements of the painting. To do this, I wanted to make sure that I positioned myself and my fellow band member Rebecca in a Mona Lisa styled way. I decided to merge the two images together, creating a combined Mona Lisa idea. I also changed some of the colours within the images so that the difference in band members photographs could be seen.
I then went on to use the background of the Mona Lisa in the background of my image, so that the intertextuality of the painting was present. 





I wanted to include the theme of a wedding within my digipak, so decided to use images of my character and a rose.

I decided to take images of my character holding a ring, as this is a symbol of marriage

Costume

Costume

Costumes were an important part of the music video,  so therefore I had to ensure that it fit in with the genre and narrative. In the performance part of the video, I wanted to stick with the normal/indie characteristics, as I wanted my music video to relate to the genre. The colours of the clothing which featured in the music video were not necessarily a problem as I was going to make the video black and white. I didn't want vibrant colours as I felt that this wouldn't match with the genre I had chosen.





For the narrative part of the video, I decided to use a wedding dress, a veil, a plain white t-shirt and jeans to represent a 'runaway bride'. As my focus group had said that a wedding dress would be good for the music video, I thought that I would listen to this feedback and respond to their ideas. This would progress the overall narrative, and would allow me to show the audience that I had decided to respond to feedback of a wedding theme.

Album poster research

I have decided to research posters as I will be creating one for my band. I felt that I needed to gather different information about layout and what to include so that I could create an interesting one for my band. I have researched indie bands' posters, as this is what my chosen genre is.

Arctic Monkey's album poster

The Arctic Monkey's album poster is very simple, but incredibly effective as people know instantly what the band is trying to get across. The use of the logo and band name allows the audience to recognise the band, as these are distinct to the band. The use of black and white within the poster relates to the album which they released with this poster, and is a bit of a teaser for the release. Additionally, the use of the simple text at the bottom of the poster catches the eye of the viewer. Even though there isn't much text, the idea has been put across and has allowed the band to advertise their album prior to the release. 

Foals' album poster

Foals' album poster is also based in black and white (something which is a characteristic of indie) and is effective. The use of the sketched image of the band is an indicator of what the album cover and inside contents of the album cover may look like. Also, the artists have also included the tour dates within the poster; this encourages the audience to also go to a tour date as well as buying the album. I think that the simplistic designs are effedtive, as they get straight to the point of promoting and advertising the album.

Wolf Alice's tour poster with album promo

Wolf Alice's poster features the album cover and logo with tour dates. The poster also includes the small section at the bottom which promotes the new album release. The overall design of the poster is to promote both the tour and encourages the audience to buy the new album. The overall layout of the poster is quite full, featuring lots of different information about the band. The poster also has links to the bands website and social media pages; I will use this within my own band poster, as this draws recognition to the band. 

Filming Day #2

I decided to film certain parts of my music video again, as I wasn't happy with some of the footage I had. I felt that the camera shots were too basic, and some of the videos were out of focus. As my partner left through the making of the video, I had to take action and film certain parts again, as now it was my music video and I didn't have to incorporate any ideas from anyone else. 

I went filming again with my main character on a Sunday this time, as the weather was nice, but cold, and wouldn't affect the continuity of the overall video. I managed to get a whole new range of shots and footage which would allow my music video to express the skills that I have learnt throughout the course. I decided to film in the same place as before so that it didn't affect the continuity.