Intertextuality

Intertextuality - 'the relationship between texts, especially literary ones'

Julia Kristeva came up with the term intertextuality in 1966 and explained that there are two relationships occuring whenever we read a text. She explained that there is a relationsip between us and the author, and between the text and other texts. 

There are three different types of intertextuality within texts:

1. Parody - this is seen as a way to embarrass and ridicule the original.
2. Patische - this is similar to parody, but it works in a way which is gentler and has slightly more respect for the original.
3. Homage - this is more about respecting the original work.

Parody

An example of a parody music video would be All Time Low's 'I Feel Like Dancin''. This includes many references to different music videos, such as Katy Perry's 'California Gurls' music video, Lady Gaga's 'Bad Romance' and Justin Bieber's 'Baby' music video. In the video, they mock the artists by dressing in similar costumes and pretending to be them. 

Here, the band copies the costume and dance within 'Bad Romance'.

Patische

An example of a Patische music video would be 'Love Story' by Taylor Swift. The video includes a Romeo & Juliet styled theme throughout. The music video features a similar narrative to the film, hence the intertextuality is clear throughout.

Here, Taylor is seen to be doing a similar 

thing to the characters in the film.

Homage

30 Seconds to Mars' 'The Kill' music video is an example of a homage video, as the overall idea of the video is taken from the film 'The Shining'. The band members play in a similar hotel to the one featured in the film and the overall storyline is very similar.

The hallway featured in the music video is 

very similar to the one used in the film.