YouGov

When looking on YouGov for the indie band The 1975, I found that the stereotypical audience for this band were female, aged between 18-25 and within the social grade of C2DE. I found that they were left wing for politics and their professions are within entertainment, finance and accounting.

I thought that by looking at different artists on YouGov, it would give me a good idea on who my target audience would be for my music video.

I also looked at the demographics for the indie band Catfish & the Bottlemen. Being a fan of this band, I would be able to recognise myself within these results. The typical age range for this band are between 18-24, the gender of female being the main audience and liking similar music to Catfish. Researching bands specifically from the indie genre would allow me to see who my main audience would be for my music video, and also the things which could be included.

I finally decided to research the band whos song I am using in my music video. I found that fans of Wolf Alice were generally males between the ages of 18-24. Even though this gender outcome was different to the others I researched, the age ranges were all very similar to each other.