Costumes were an important part of the music video, so therefore I had to ensure that it fit in with the genre and narrative. In the performance part of the video, I wanted to stick with the normal/indie characteristics, as I wanted my music video to relate to the genre. The colours of the clothing which featured in the music video were not necessarily a problem as I was going to make the video black and white. I didn't want vibrant colours as I felt that this wouldn't match with the genre I had chosen.
For the narrative part of the video, I decided to use a wedding dress, a veil, a plain white t-shirt and jeans to represent a 'runaway bride'. As my focus group had said that a wedding dress would be good for the music video, I thought that I would listen to this feedback and respond to their ideas. This would progress the overall narrative, and would allow me to show the audience that I had decided to respond to feedback of a wedding theme.
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